Thank You Rethink Music

Seth Godin, ©Katlyn O’Hara from Let’s Talk Magazine
For the past 6 months I have been honored to serve as the Social Media Consultant for Berklee College’s Rethink Music Conference. Music has been a life-long passion of mine, so I jumped at their offer. What better than to combine my social media and content marketing skills with my love of music? It has been a great experience and one that pushed me to learn even more than I thought possible, reading music industry blogs, following new technology developments, and feverishly hunting every music business trend I could find. Attending the conference itself heightened my love of music, but more than anything—it reminded me of the power of truly creative innovators.

Paul D. Miller aka. DJ Spooky © Phil Farnsworth via Rethink Music Blog
The takeaway? Technology will continue to drive innovation via disruptive business models and challenge the larger institutions who cannot be as nimble and who are struggling to find their place in the industry’s new climate. Thank you Berklee, Midem, and Harvard University’s Berkman Center for this opportunity. Special thanks to Allen Bargfrede, Janelle Browning, Ardie Farhadieh, Cathy Kitlasz, Jef Frenette, Bruno Crolot, and James Martin for their support; Seth Godin for inspiring my career, and DJ Spooky for being one of the most intelligent human beings to ever bum a ride off me.

The Lumineers © Dana Córdova

Green River Ordinance © Dana Córdova

Echo Nest Launch Party (featuring Biz Markie) © Dana Córdova
See more photos and content on the Rethink Music Blog.
Filed under: Freelance Work, Music | 2 Comments
Tags: berklee college of music, Marketing, rethink music, social media
The Fancy vs. Pinterest
When people started buzzing about Pinterest I listened, did my research and requested an invite. “Oh,” I said, “this is just like The Fancy…” something I’d been using and loving for over a year. But, Pinterest had the advantage of being integrated with Facebook, and The Fancy still had yet to do that. Now with their latest release, which includes Facebook integration and a new ecommerce platform, they seem to have leveled the playing field. To counter this announcement, Pinterest has now started to utilize a click to buy feature with a price tag ribbon on the corner of images to indicate a participating item—but, I think this is where they are faltering. In an attempt to compete, they seem to have rushed this next step, forgotten why people loved it in the first place, and sacrificed quality.
In a recent Venture Beat article, they state the following stats:
Pinterest: 11,000,000 registered users with 32,400,000 pins.
The Fancy: 250,000 registered users with 16,700,000 fancies.That’s 66.8 fancies, or dare we say “pins” per person, on The Fancy versus approximately 3 per person on Pinterest. The Fancy has also had 1 million fancies in the last 7 days (150,000/day) and 100-200,000 unique visitors per day.
I will continue to use both and watch the battle unfold, but my first friend is still winning and I’m rooting for them…
The Fancy: 60% male audience, with a more urban demographic interested in design, luxury goods, and technology.
Pinterest: 98% female audience, with a demographic interested in home decor, fashion, and food.
Read my Interview with The Fancy
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Learn more:
Filed under: Social Media Marketing, Technology, Web Tips | 2 Comments
Tags: Pinterest, Social Bookmarking, Social Media Marketing, The Fancy
Hello Hunt & Gather
I am elated to announce that I will be taking a marketing and new business development position at the media solutions agency, Hunt & Gather. H&G is a growing team of 15 professionals, established to create and implement strategic, creative, and technical communications through the internet. Their capabilities include internet strategy and execution, brand development, user interface design, mobile solutions and more. Smartistry, is the word they coined to describe the perfect balance of qualities they strive for with every project: calculation and creativity, form and function, smarts and artistry.
I first came to discover H&G as a prospective client and was immediately drawn to how they set themselves apart by demonstrating a real understanding for the individual brand. With a solid 15 year history and a client list that includes Bravo TV, Esquire Magazine, MTV Networks, Boloco and Puma, I am already salivating at the wealth of content just waiting to be utilized. I look forward to applying my skill set to help further grow their business.
On a separate note, it should be said that this is also a bittersweet moment, as it also means I will be leaving OSP/New American Paintings, a company that has afforded me a tremendous wealth of experience for nearly 10 years. I also say a heartfelt thank you to the president, Steven Zevitas, who has supported me personally and professionally, and helped me to achieve my career goals no matter where they might take me.
I encourage you to visit the Hunt & Gather site and I hope that you continue to follow me through this next phase in my career.
Filed under: My Job, My Life | 1 Comment
Tags: interactive solutions, internet marketing, internet strategy, web design, web development
My Top 5 Blog Posts of 2011
It’s that time of year again, a time for resolutions and…LISTS.
Happy New Year!
Top 5 Blog Posts of 2011:
3 Steps to Get Found Online with Blogging
Filed under: Social Media Marketing, Web Tips | Leave a Comment
Last year I made a resolution: to only read non-fiction for one year. I’ve always enjoyed reading and I’ve done a lot of it—I loved Swan’s Way, actually enjoyed Crime and Punishment, struggled through Infinite Jest, and nearly fell off the bed reading Naked, but I have never been much into non-fiction. Nonetheless, it seemed like a good idea and a fun way to further educate myself on topics I was already involved with and wanted to understand better. Little did I realize, however, is that what I really made was a resolution to change my life. Now, I’m not suggesting switching from The Girl with the Dragon Tattoo to the Wall Street Journal will revolutionize your life, but what I found is, if it is knowledge that you truly seek, you are bound to find what you are looking for.
Fueled by my experience with Sloane, and a desire to take my career in a new direction, I toyed with the idea of going to grad school. But, it seemed like an expensive risk in a bad economy where an MBA doesn’t mean as much as it used to. So, I decide to put myself through my own version of graduate home-school. I read lots of content marketing and social media books, business journals, case studies, consumer research reports, technology blogs, Futurist predictions, music blogs, the WSJ RSS feeds, and followed countless thought leaders on social media. It has given me immense satisfaction and reawakened my critical mind. So, if you haven’t considered a resolution yet, or worse—picked one you already know you’ll fail at—
I suggest you try a year of non-fiction.
Dad, this is for you.
Filed under: My Job, My Life | Leave a Comment
Tags: career, education, Futurists, goals, MBA, non-fiction, wall street journal
And the Beat Goes On…
Working on social media outreach for the Rethink Music Conference is off to a great start. And I find as I read, research, tweet and post, it doesn’t feel much like work at all. Tandem to contemporary art, music has been a long-time love of mine, so I find it isn’t difficult to get excited about the material at hand. With the current climate of technological advances, the debate over music streaming, and cyber law issues it is an especially ripe time for Rethink Music’s mission and aim. If you love music, be sure the follow the conversation with major industry leaders such as:
Chris Kaskie, President, Pitchfork
Jim Lucchese, CEO, The Echo Nest
Kenneth Parks, Chief Content Officer, Spotify
Gerd Leonhard, CEO, The Futures Agency
Ken Hertz, Senior Partner, Hertz and Lichtenstein LLP
Kevin Kusatsu, A&R Representative, Warner Brothers
Cecily Mak, Vice President and General Counsel, Rhapsody International Inc
Rio Caraeff, President & Chief Executive Officer, VEVO
Jim Griffin, Managing Director, OneHouse LLC
Join the conversation:
Filed under: Clients, Music | 1 Comment
Tags: berklee college of music, cyber law, music industry, music streaming, rethink music, social media











