Archive for October, 2011
I was ecstatic when Boston locals and SaaS superstars, Hubspot, asked me to do an infographic for their blog. Using data sourced from their free online tool, website grader, their research shows that companies who create a lot of content, maintain active social media profiles, and blog regularly are much more successful online than their peers. Check it out below. See Hubspot’s original […]
Filed under: Clients, Infographics, Social Media Marketing, Web Tips | 1 Comment
Tags: content marketing, infographics, Saas, SEO, Social Media Marketing
Learn how to optimized your site for search engines by focusing on getting more inbound links, using keywords effectively, creating educational content and converting visitors into sales leads. Learn more HERE.
Filed under: Social Media Marketing, Video, Web Tips | 4 Comments
Serious social media marketing takes a great deal of time—both in physical hours spent, and in patience over an extended period. When marketers first started to take social media seriously, many thought of it as a bonus add-on or a quick and cheap solution their interns could manage. But, as the stats started to show serious gain […]
Filed under: Infographics, Social Media Marketing, Web Tips | 1 Comment
Tags: digital marketing, Social Media Marketing, social media strategy, social media time
Wordle.
Wordle is a fun tool (toy) for generating word clouds from the text on your website or blog. The clouds give greater prominence to the words that appear most often. It’s fun a way to see your content focus in a purely visual way. Looks like I’m pretty into content and people.
Filed under: Web Tips | Leave a Comment
Tags: content, social media, word clouds
My simple 10 Step Social Media Strategy for Small Business. Learn how to go from being just an informal social media user, to a serious, strategic business user. Read more about my 10-step plan HERE.
Filed under: Social Media Marketing, Technology, Video, Web Tips | 117 Comments
Tags: content development, content marketing, dana cordova, digital marketing, online marketing, social media, social media for business, Social Media Marketing, social media networks
Dan Zarrella’s in depth study, The Science of Timing, offers some really great, concrete data on the best times to do your social media outreach. Many things were pretty predictable while others were a bit more surprising. And, while everything ultimately comes down to doing your own research targeted for your audience, there are a lot […]
Filed under: Infographics, Social Media Marketing, Technology, Web Tips | 2 Comments
The Social Habit.
46 million Americans use social media sites several times a day. 1 in 4 follow brands, products and services. And 80% use Facebook to engage with those brands. The evidence is clear: social media is a serious venue to reach your consumers. Source: “The Social Habit 2011″ by Edison Research
Filed under: Infographics, Social Media Marketing, Technology, Web Tips | Leave a Comment
Content Marketing & SEO
It’s simple: If you have a website with content, it can be optimized for search engines. So, now that you’re a Social Media expert, lets delve deeper into how to market your content and optimize it for maximum “findability” on the web. Search engines have the job of constantly improving their algorithms to better serve their users […]
Filed under: Infographics, Social Media Marketing, Technology, Web Tips | 5 Comments
Tags: authority, content marketing, inbound links, lead conversion, lead generation, relevance, search engines, SEO
Social Media 101
We know by now that this social media thing is more than just having a Facebook page and Twitter address, right? If your answer is no, read on. If your answer is yes, skip below and read some of my other posts lest I insult your intelligence. 10 Step Social Media Strategy for Small Business LISTEN Set […]
Filed under: Infographics, Social Media Marketing, Technology, Web Tips | 6 Comments
Tags: analytics, digital media, small business, social media, social networks, technology
I am, not surprisingly, a huge fan of all Apple products. The iPhone, however, is one I actually don’t own…yet (although, I do love my Droid). It’s really just a matter of time and money. It was a big decision between the iPad and iPhone, and the former won for me at the time. But, like most interested […]
Filed under: Technology | 2 Comments
Tags: Apple, iPhone 4s, technology, Twitter
