Seth Godin, ©Katlyn O’Hara from Let’s Talk Magazine

For the past 6 months I have been honored to serve as the Social Media Consultant for Berklee College’s Rethink Music Conference. Music has been a life-long passion of mine, so I jumped at their offer. What better than to combine my social media and content marketing skills with my love of music? It has been a great experience and one that pushed me to learn even more than I thought possible, reading music industry blogs, following new technology developments, and feverishly hunting every music business trend I could find. Attending the conference itself heightened my love of music, but more than anything—it reminded me of the power of truly creative innovators.

Paul D. Miller aka. DJ Spooky © Phil Farnsworth via Rethink Music Blog

The takeaway? Technology will continue to drive innovation via disruptive business models and challenge the larger institutions who cannot be as nimble and who are struggling to find their place in the industry’s new climate. Thank you Berklee, Midem, and Harvard University’s Berkman Center for this opportunity. Special thanks to Allen Bargfrede, Janelle Browning, Ardie Farhadieh, Cathy Kitlasz, Jef Frenette, Bruno Crolot, and James Martin for their support; Seth Godin for inspiring my career, and DJ Spooky for being one of the most intelligent human beings to ever bum a ride off me.

The Lumineers © Dana Córdova

Green River Ordinance © Dana Córdova

Echo Nest Launch Party (featuring Biz Markie) © Dana Córdova

See more photos and content on the Rethink Music Blog.