My recent letter to Oprah…can you blame a girl for trying?

Dear Oprah,

When I was 13 I saw my first issue of Sassy magazine and KNEW I wanted to create a publication own. Flash forward to age 33, with over 8 years in the publishing industry and the advent of digital publishing, I decided to finally start my own. Thus, sloane, was born.

sloane: Ideas for the Urbane Woman.

“sloane is a new digital magazine for sophisticated, modern women. Content includes features on fashion, beauty, career, relationships, art, home decor, cooking, travel, health and more. sloane seeks to address the 21st century woman who is redefining traditional female roles. We are not our mother’s daughters, we are not 20, we don’t accept the settle-down ideas of the past and we are changing the idea of “Happily Ever After” every day. This is what sloane is about—a place that combines the youthfulness we still possess with the wisdom and polish we never had when we were younger.

The sloane woman has everything she had at 20, but with a unique style, confidence, achievement and self-possession that is: sloane. “

Knowing the pitfalls and challenges of magazine publishing well, I set out to create a model that would avoid some of those challenges and that would embrace the future of publishing. Over the course of the next year I served as publisher, editor, art director, designer, and head of marketing.

There were 4 issues, lots of excitement, panic attacks, joy, fear, self-doubt, perseverance, sleep deprivation and a lot of satisfaction. In that time sloane became a moderate success and reached a readership of approximately 11,200 in more than 30 countries. But, the divide between success and sustained funding is wide and so, for now, she has been put on hiatus.

I write simply because I wanted you to know that sloane existed and that I tried, that is all.

Sincerely,

Dana Cordova

That’s all folks, my last ditch effort

If you believe in sloane please post this photo to your Facebook Page and/or tweet “Save Sloane!” @sloanemag to your twitter page.

It is with a heavy heart that I announce that sloane will be taking an indefinite hiatus. sloane was first just a dream, then a joke amonst friends over too much wine, quickly a reality, and then most surprisingly of all: a success. But, the divide between success and sustained funding
is wide—and so, for now—she bids you farewell.

I thank you for your interest and support.

Stay in Touch:

The site will remain active for a few months, so please be sure to enjoy
the Winter Issue

You can also download ALL 4 issues and load them into your iPad, Kindle or any other e-reader.

If you do not already do so, you can follow sloane on Twitter where I will continue to stay true to the sloane mission and bring you tips on fashion, shopping, beauty, career, the arts and anything that sparks my sassy, fancy, mind.

Thank you for a great year—onward and upward.