I was honored once again to be asked to create another infographic for Boston locals and SaaS superstars, Hubspot. This time, to help promote their new, free tool called Marketing Grader. For this piece we used their new tool to test out the marketing effectiveness of the Republican candidates—check out how they stacked up below. Read the original post here.
Filed under: Clients, Social Media Marketing, Web Tips | Leave a Comment
Tags: digital marketing, hubspot, marketing grader, Social Media Marketing, website grader
I am ecstatic to announce that I will be the Social Media Consultant for Rethink Music Conference 2012. Rethink Music is an annual event held in Boston by Berklee College of Music and Midem, in association with Harvard University’s Berkman Center for Internet and Society, that aims to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze the impact of technological innovation on music. Music has been a lifelong love of mine, so I couldn’t be more thrilled to work on this project. Berklee’s rich educational heritage coupled with the current climate of rapid technological changes within the music industry is sure to make for a wealth of great material to work with. And, their energetic marketing team is sure to make for a fun experience.
If you’re a music lover, be sure to follow their various networks for lots of interesting content, useful resources and upcoming conference information.
Filed under: Clients | 2 Comments
Talking about blogging is certainly nothing new, and in light of all the various social networks, changes and developments, blogging is sometimes forgotten. But, it’s actually THE most powerful tool in my opinion. Overwhelmed by the idea? Don’t be, I’m going to help you. Think it’s a lot of work? Well, I won’t lie, it is! But if you start with a clear plan and set your business up on a regular schedule it’s not as daunting as it may seem. The goal here is turn your organization into a mini-publishing house. Make is so you are pumping out so much relevant, useful, educational information that those who don’t even know you exist, but who have a need for what you offer, can you find you via a variety of indexed pages. What’s even more advantageous to those who blog regularly is that Google recently changed their algorithms to give greater weight to new content—so, it’s more important than ever to be putting out fresh content on a regular basis.
Turn your company into a content machine >
RSS symbol: Make sure there is clear “subscribe” button on your blog. More people than ever consume information via a reader on the go.
1. Identify Keywords
Brainstorm and come up with a list of keywords associated with your business. And, don’t forget to consider how people may look for your business rather than just the way you think of it—for example, if you are an organic skin care company you may consider not only “organic” and “skin care,” but also “natural,” “chemical-free,” “non-irritating,” and so on. Be sure to consider and balance these 3 aspects:
- Search Volume: how often a word is searched
- Relevance: how closely a word relates to the products/services your are offering
- Difficulty: how much competition you will be up against for a keyword
Once you have come up with a concise list, plug each into the Google Adwords Keyword Tool and make a note of how each ranks. You should also do a regular search and see what companies you are up against. Do you think you can rank higher than them? If so, go for it. If not, consider focusing on what sets your company apart from the leaders and generate content that highlights your company’s distinct qualities and advantages.
2. On-page SEO
Once you’ve identified the strongest keywords, start to develop and schedule content around those words and be sure to include them in the following:
- Page title
- Body text
- Meta data
- Image title, file name and alt-text
3. Off-page SEO
Since search engines place a considerable amount of weight on pages with authority it’s important to devote some time to link building from other sites to yours. It’s essentially free advertising and it can be very powerful if a page with a high rank links to yours. The best kind are links that are in context and linked to the anchor text of that page.
- Networking: start to follow other blogs within your industry and engage bloggers and influencers on a variety of social media networks
- Directories: submit your website to the big search engines’ directories and consider using news sharing sites like StubleUpon and Digg
- Downloads: develop some free resources for your visitors such as how-to videos, ebooks reference guides, ect.
When you position your company as a thought leader within your industry you’ll be harnessing the amazing power of search marketing. Good luck.
Filed under: Social Media Marketing, Web Tips | 18 Comments
Tags: blogging, search marketing, search ranking, SEO
Show, don’t tell. That is what I decided to do for my career this year. CV? Meh.
Sure, I have one, and yes, I think it’s pretty strong and well written. But, it’s not everything. In this world of social media there is a lot of noise—and many seem to follow the latest tactics like lemmings and try to yell the loudest, but that’s not really what it’s about. What makes you unique? What makes you not just qualified, but also what makes you exceptional. I have 10+ years of professional clout, tons of digital media experience, solid content development skills, and a serious love of all things social media and tech, but I don’t think those will be the things to set me apart—especially in this economy.
Tom Peters first coined the phrase “Brand You” back in 1997—when Mark Zuckerberg was still in middle school—in an article in Fast Company. It’s since become an even bigger concept in an era of self-broadcasting. “…everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” As a person who loves all forms of communication and who has an innate curatorial eye, I find now to be an extremely exhilarating and opportune time for my unique qualities. So, I’ve put my skills to use in branding myself. Watch, see for yourself, and let me know how I do.
Filed under: My Job, Social Media Marketing | 1 Comment
I was ecstatic when Boston locals and SaaS superstars, Hubspot, asked me to do an infographic for their blog. Using data sourced from their free online tool, website grader, their research shows that companies who create a lot of content, maintain active social media profiles, and blog regularly are much more successful online than their peers. Check it out below.
See Hubspot’s original post HERE.
Filed under: Clients, Infographics, Social Media Marketing, Web Tips | 1 Comment
Tags: content marketing, infographics, Saas, SEO, Social Media Marketing
Learn how to optimized your site for search engines by focusing on getting more inbound links, using keywords effectively, creating educational content and converting visitors into sales leads.
Learn more HERE.
Filed under: Social Media Marketing, Video, Web Tips | 4 Comments
Serious social media marketing takes a great deal of time—both in physical hours spent, and in patience over an extended period. When marketers first started to take social media seriously, many thought of it as a bonus add-on or a quick and cheap solution their interns could manage. But, as the stats started to show serious gain from serious effort, people started to realize not only was there more to it, but that it should be elevated in importance and managed by a professional. Accordingly to Social Media Examiner 59% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. And, their findings show that those with more years of social media experience spend more time each week involved in social media activities. 63% of marketers with 3+ years of experience spend more than 10 hours a week on social media, compared to only 41% of those with 1-3 years of experience.
So it seems the data shows that if you expect serious results from you social media efforts you have to put in some serious time. And, consider hiring a professional to strategize and manage your efforts. Sorry Interns.
Filed under: Infographics, Social Media Marketing, Web Tips | 1 Comment
Tags: digital marketing, Social Media Marketing, social media strategy, social media time